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www.thecloroxcompany.com
Key Personnel: Linda Rendle, chair and chief executive officer; Nina Barton, executive vice president and group president, Care & Connection; Luc Bellet, executive vice president and chief financial officer; Stacey Grier, executive vice president and executive chief of staff; Angela Hilt, executive vice president and chief legal and external affairs officer; Chris Hyder, executive vice president and group president, health and hygiene; Kirsten Marriner, executive vice president and chief administrative officer; Eric Reynolds, executive vice president and chief operating and strategy officer; Chau Banks, senior vice president and chief information and data officer; Shanique Bonelli-Moore, vice president and chief diversity and social impact officer; Gina Kelly, senior vice president and chief customer officer; Pascal Montilus, senior vice president and chief supply chain officer; Michael Ott, senior vice president and chief research & development officer; Eric Schwartz, senior vice president and chief marketing officer
Major Products: Household Care—Clorox, Clorox Pro, Chux, Fomula 409, Liquid Plumr, Pine Sol and Poett cleaning products; Personal Care—Burt’s Bees, Renew Life
New Products: Clorox EcoClean Disinfecting Wipes, Clorox Disinfecting Wipes in Improved Scents, Clorox Scentiva ToiletWand Refills, Pine-Sol Concentrated Multi-Surface Cleaners, Clorox Scentiva Bleach, Clorox Platinum Bleach (Middle East), Clorox Scentiva Red Sea Breeze Scent (Middle East), Pine-Sol Multi-Surface Cleaner Cherry Blossom Scent
Comments: Corporate sales fell 4% to $7.0 billion. Net earnings, however, jumped more than 80% to $292 million.
By segment, Health and Wellness (cleaning and professional products) accounted for 35% of sales. Other category shares include household (bags/wraps, grilling and cat litter), 28%; Lifestyle (food, filteration, personal care) 18%, Interational (16%) and corporate/other, 3%.
The company said it reduced cycle time on innovation discovery by 50%. AI- and generative AI-enabled Digital Care helps build bigger ideas, faster, according to Clorox. As a result, the company launched new products across seven major brands including Clorox and Burt’s Bees. A centralized cloud solution allowed Clorox “to get to know” 100 million consumers. Now, consumer sentiment can be gauged and marketing messages targeted.
Nearly a year ago, Clorox exited the vitamins, minerals and supplements space. The unit was acquired by an affiliate of Piping Rock Health Products, LLC. The Better Health VMS business represented about 3% of Clorox’s fiscal year 2024 net sales. Divested brands included Natural Vitality, NeoCell, Rainbow Light and RenewLife. The deal included associated manufacturing and distribution facilities in Sunrise, FL.
At the time of the transaction, Clorox said the move reflects its commitment “to continue evolving its portfolio to reduce volatility and accelerate sales growth, as well as structurally improve its margin, in service of driving more consistent and profitable growth over time.”
Clorox EcoClean Disinfecting Wipes won the 2024 ISSA Environment & Sustainability Innovation of the Year Award at the International Sanitary Supply Association (ISSA) Show in Las Vegas. Launched last year, the ready-to-use disinfecting wipes help keep facilities clean and healthy while using EPA Safer Choice and Design for the Environment (DfE)-certified ingredients.
Q3 2025 sales fell 8% to $1.67 billion due to the divestitures of the vitamin business as well as Clorox’s exit from Argentina. By segment, health and wellness sales increased 3%. But household sales fell 11% and lifestyle sales dropped 3%.
For the year ended June 30, 2025, Clorox expects sales to fall 1%.
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